Urban Indian Health Institute (UIHI) launched a national public health campaign based on the self-published children’s coloring book, Magical Millie’s Courageous Journey, to address the need for AI/AN-attuned storytelling to engage families in public health education. The project uses joy, humor, and community relationships to make conversations about immunization approachable and meaningful. 

The story centers on the conversations a magical unicorn named Millie has with her relatives. Horses are sacred and have deep cultural meaning as helpers for many Native people. As recognized healers, horse medicine creates connections and facilitates wellness. Horses remain sacred to many AI/AN communities today, continuing to play an important role in cultural and ceremonial practices. Including these elements in Magical Millie connects the book’s themes of courage, care, and protection to longstanding cultural teachings.

Data show us that immunizations are safe and effective across all ages, but mistrust and misinformation can create barriers and hesitancy. UIHI will continue to develop and update materials to support families in discussing immunization through community attuned messages centered on a culture of care.